The last decade has introduced new choices for marketers, agency executives and media professionals seeking information and insights. In a world of many media options competing for attention and time. The world of marketing is constantly changing. New tools like search engine optimization, paid search, social media and content marketing are helping companies expand their reach and get their message out in ways that were unimaginable just a few years ago. Wine Publishing remains the clear leader for advertising and marketing in the wine industry. Whether you need to build your brand, establish yourself or make meaningful connections, align yourself with the most powerful brand in the business. There has been a very fast change in Scandinavian readers behavior last years. Today most people use the web for information. DinVinguide.se and DryckesListan.se are considered to be the main source for quality journalism about wine & food. Online magazines are taking over the arena from printed media.